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Ladies entrepreneurs contributing to the expansion of the Saudi economic system

Noura Altourki, Vice President of Nesma Holding, mentioned: “My household enterprise, Nesma, arrange this venture with the goal of bringing jobs to ladies within the tailoring and embroidery sector. By means of our social enterprise Namat, we goal to counterpoint the garment business in Saudi Arabia by deploying and empowering ladies in rural areas, in an effort to combine them into the nationwide economic system. This venture is inspiring for its inclusive nature.”

“Our imaginative and prescient is to copy stitching facilities all through the Kingdom so that girls within the 13 provinces of Saudi Arabia have entry to employment. I consider that an empowered girl is true to herself, silences voices (inner and exterior) that doubt her in an effort to construct her personal happiness on the earth,” she mentioned.

Noura Altourki, Vice President of Nesma Holding (Picture offered).

Namat has grown right into a world-class garment manufacturing and coaching program, using over 150 expert ladies in 4 garment manufacturing facilities throughout the Kingdom.

Playbook, a startup based solely by ladies, goals to assist working ladies within the area obtain their skilled aspirations.

A number of feminine leaders from Saudi Arabia have joined the platform as members in an effort to entry their masterclass library, interact in organized networking, downside resolve, take part in occasions, entry mentorship and rather more.

Members are additionally drawn to the “influence” facet of the enterprise, the place every paid membership (annual charge) comes with a free scholarship for girls and college students from underserved communities. The platform will quickly distribute hundreds of scholarship memberships by NGOs and universities in Saudi Arabia and the broader MENA area.

Based mostly in Riyadh, Amal Dokhan, Basic Companion of 500 International MENA and one of many few feminine enterprise capitalists in Saudi Arabia and the Center East, gave a masterclass on the platform titled “The Mindset of ‘investor”.

The masterclass consists of 11 episodes lasting over two hours. Dokhan divides his programs into sections that embrace funding terminology, funding methods for angel traders and enterprise capitalists, capitalization charts, inventory dilution, and progress metrics.

Drawing on her private expertise as an educator, founder, angel investor and accomplice of a enterprise capital agency, Dokhan helps founders perceive join with traders and what they’re on the lookout for in a scalable startup.

“Our imaginative and prescient is to copy tailoring facilities all through the Kingdom so that girls within the 13 provinces of Saudi Arabia have entry to employment.”

Noura Altourki, Vice President of Nesma Holding Co.

Fatima Batook, proprietor of the TIMA Sport Attire model and CEO of the Switz Group, mentioned “The Investor Mindset” was her favourite masterclass. “The category opens the door to all struggling entrepreneurs making an attempt to develop their enterprise exponentially. It’s a very instructive lecture that brings nice added worth to many individuals,” she mentioned.
Nourah Feteih, Creator, Public Speaker, Environmental Advocate and New Playbook Member, mentioned, “As an environmental advocate, I at all times consider in spreading greatness to the world on many ranges. »

Playbook does an incredible job of supporting the training of girls world wide so that they have entry to essentially the most informative and educated programs whereas studying from skilled ladies entrepreneurs and businesswomen world wide.
Feteih defined, “There are a lot of scholarships that shall be despatched below the member’s title. Wishing to be a philanthropist, I’m pleased to have acquired this chance. Moreover, as a part of the Saudi Imaginative and prescient 2030, I consider that zeal, productiveness and perseverance are the keys to limitless success in every little thing we do.”

Shreya Rammohan, co-founder and CMO of Playbook, mentioned, “Firms akin to Watar companions, Zain Group, Investcorp and different notable organizations have began bringing their feminine executives onto the platform. This aligns with their values ​​of range and gender inclusion, in addition to their dedication to investing in related studying and growth assets, which may help their groups construct networks and develop their private model. . As group members, they’ll entry the app to community, discover mentors, entry studying assets, browse our masterclass library, and extra.”

Rammohan mentioned Playbook is reimagining and redefining accelerated profession progress for girls by studying assets and an engaged group.

The platform is launched on the Apple App Retailer and Google Play Retailer.
For the primary time, ladies founders within the area are discovering a bridge between tactical content material on elevate funds and entry capital by studying masterclasses, connecting with 1:1 masters and constructing networks with different entrepreneurs in the neighborhood.

Playbook classes are rising in quantity each month, with the platform’s builders and founding workforce strategically together with a number of masterclasses on decision-making, management, empathy, psychological well being, workforce constructing, change of minds. scale, trusting one’s instinct, realizing one’s rights, sustaining a legacy in a household enterprise, and attaining progress experiences.

Every of those masterclasses is led by feminine leaders from over 17 industries, who construct their legacy and reverse-engineer their Playbook of Success within the type of a masterclass. They’re in Arabic and English and subtitled accordingly. That is complemented by networking options, entry to stay occasions, 1:1 mentoring and training alternatives, job boards and different advantages.

Nouf Masoud, CEO of Debyazah, a neighborhood hospitality idea, additionally seeks to advertise culinary science and the artwork of recent meals presentation, and to change into Saudi Arabia’s first inclusive hospitality ambassador.

“We wish to showcase the Kingdom’s hospitality requirements to the world and assist the nation’s imaginative and prescient by investing in alternatives that can nurture the native market and elevate the hospitality business,” she mentioned.

Masoud mentioned, “We now have created a collection of residential foster workshops for girls in Riyadh and Jeddah, in order that they’ll create a foster system in their very own residence and make their house appear like a boutique resort, whereas creating a profession within the hospitality business. At Debyazah, we goal to offer hospitality applications and quick programs for individuals working within the hospitality business to develop the last word buyer and visitor expertise.”

Masoud believes that to achieve success as a feminine entrepreneur, it’s important to beat all obstacles and achieve assist from different companies to assist develop the enterprise.

“To construct momentum for influence on a nationwide scale, it is very important collaborate with a number of firms and organizations, as they search to get ladies into management roles and assist them to attain their objectives”, a- she argued.

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