Creative, curious, pensive, reflective, and surrounded by beauty, that’s the enduring image of the fashion photographer. He’s a man about town, an esthete, a predictor of the zeitgeist, and invited to all the parties. He’s also the epitome of all-occasion dressing. And Zegna’s new collection, which is built around a new concept of masculinity, free from preconceptions and superstructures, encapsulates that snapshot of an archetype.
The collection focuses on removing the barriers between dressing for different occasions, from work to leisure time. Even luxury pieces have adapted to new needs by incorporating leisurewear functionality. This is how high-quality tailored hybrid garments are created, designed to be worn 24/7. They’re perfectly suited to the dynamic life of a photographer, whose on-the-go lifestyle is the inspiration for this shoot for Zegna’s new collection, starring real-life photographer Danilo Scarpati.
Inspiration can be found everywhere, and seeking it out is a fundamental element in the work of a photographer. To keep a curious gaze on the surrounding world, his routine is never too static. Art and design exhibitions, buzzing new restaurants and outdoor walks to people-watch and capture the changing light of day are just a few of the tricks up his sleeve from him. This is how his eye is kept trained, and how his mind remains receptive to new ideas to enrich every photo.
To keep up with this dynamic work that combines concentration and leisure, the perfect balance is defined by a modern wardrobe, expressed by the brand’s innovative Luxury Leisurewear style. Zegna’s Overshirt in linen twill is an ideal alternative to the classic blazer, it is a visual representation of a brand that has been dressing men for 110 years, yet always manages to remain in tune with the current zeitgeist. Like a second skin, it can be worn from morning to evening and for any occasion, from formal situations to more casual settings where comfort is a top priority.
The oversized fit feels contemporary and relaxed, while the shirt collar and cuffs add structure and elegance. In the Overshirt, the timeless aesthetic of a classic blazer is deconstructed and reinterpreted, to give voice to a new-style philosophy that combines excellence, quality, modernity and comfort.
Of course, capturing a great photo is easier when you also dress in comfortable shoes. Here Zegna’s covetable Triple Stitch ™ sneakers come into play, a relaxed yet elegant look combining the comfort of a sports shoe with the versatility of a more formal shoe. Crafted in refined materials – from textured leather, to canvas, to the softest suede – the flexible structure and the lightweight rubber sole make the Triple Stitch ™ sneakers suitable for everything from a long day of walking to more formal occasions.
down the lens
Camera in hand, it’s almost time to shoot – but not before the photographer has arranged the set with lights and props to create the ideal setting for each subject. Between lighting, color combinations, objects and backdrops, every detail is carefully chosen to set up the scene. After a first phase of creative chaos, positions are taken and silence falls on set as shooting begins. Shots are taken from both below and above, from far and close-up, and at unusual angles, to create the magic, with style.
Discover the new take on modern style at Zegna.