A little bit over two years after its launch, the general public audiovisual group confirms the cessation of exercise of the paid streaming platform. The dream of a “French-style Netflix” was short-lived.
The paid streaming platform (SVOD) Salto resides its final weeks. After TF1 and M6 in November, France Télévisions introduced Friday, January 20 its withdrawal from the corporate, thereby activating the cessation of exercise of Salto. In the course of the extraordinary Social and Financial Committee (CSE) assembly on the public service headquarters, administration defined to employees representatives that “nothing is official but so long as takeover affords may be examined, however we is not going to go away workers ready for a number of months”. In different phrases, barring a miracle, Salto will shut its doorways in a number of weeks. Based on our info, the president of France Télévisions, Delphine Ernotte, who has repeatedly reaffirmed her attachment to Salto, regretted the strategic variations between the three companions and insisted that this choice to stop was attributable to TF1.
The announcement isn’t a shock, it had additionally leaked within the press for a number of days. Until there’s a last-minute purchaser, the liquidation with the sale of the corporate’s belongings needs to be pronounced rapidly. A state of affairs supposed to permit the three shareholders to soak up a part of the deficit of 85.6 million euros in response to the web financial media The Knowledgeable. This sale by items (rights to packages, technical platform, subscriber file, and so on.) could nevertheless show to be sophisticated. Who’s keen to wager on restricted lifetime rights or what’s going to occur if subscribers cancel their subscriptions? A brand new puzzle that must be resolved rapidly to cease the bleeding, Salto dropping round 6 million euros per 30 days.
For Delphine Ernotte, it due to this fact turned pressing to cease the prices, not with out on the lookout for a purchaser. “Discussions or approaches have taken place however with out materializing”, tells this near the file. If the names of Amazon Prime or Canal + have circulated, just one purchaser has made itself identified so far: the Spanish streaming platform Agile, whose supply doesn’t appear to have been taken significantly. Formally, so long as the liquidation has not been pronounced, which can take a number of weeks or months, a takeover stays attainable. An inconceivable speculation to which the 65 workers cling (42 everlasting contracts, 8 fixed-term contracts and 15 built-in service suppliers). “So long as issues will not be bent, we wish to imagine in it, entrusted to Telerama Michel Nougué, communication director of Salto. We’re reasonable, however we don’t wish to rule out the concept somebody is within the model. » Thomas Follin, the final supervisor, and the employees would stay mobilized. “We even proceed to recruit subscribers”, provides Michel Nougué. The workers will not be but mounted on their destiny, even when first conferences addressing attainable reclassifications among the many three shareholders have been held. “Now we have discovered to dwell from daily for 3 years”, summarizes this different worker.
Tough to offer them unsuitable a lot the Salto journey can have been chaotic. After a launch a number of occasions delayed, the 100% French platform which was to titillate Netflix and Amazon won’t ever have actually taken off, sufferer above all of an unnatural marriage. A circumstantial alliance underneath the ultra-punctilious gaze of the Competitors Authority. The physique, a serious and decisive participant within the abortive merger of TF1 and M6, didn’t wish to miss something from the cleaning soap opera Salto. An agent was even dispatched to the scene from the beginning, validating every of the selections and imposing restrictions (limitation of the capability to provide unique content material from mum or dad corporations, limitation of cross-promotion between their channels and the platform, and so on.) . “Not straightforward to work with a policeman in your knees”, quips a body.
One other main issue is distribution. Shunned by the telecom operators Orange, Free and SFR, Salto is simply seen by way of a Bouygues field, then, from April 2022, by way of Amazon Prime. As well as, the SVOD platform can have needed to take care of competitors from its personal shareholders. The paid catalog (6.99 euros then 7.99 euros) supplied by Salto consisted of content material from TF1, M6 and France Télévisions supplied for probably the most half freed from cost in replay on the channels’ websites…
In a short time at an deadlock, Salto had linked its future to that of the merger of TF1 and M6 initiated in 2021, the 2 channels having undertaken to maintain the platform and to purchase again the shares of France Télévision, very joyful to have the ability to recuperate his wager of 45 million euros. The abandonment of the merger undertaking in September 2022 has completed sealing its destiny.
“The hunt for public service broadcasting is on.”
Salto will due to this fact have been a capturing star. Its sparse catalog, devoid of authentic productions, poor in sequence and unreleased movies, is not going to have lived as much as the promise of a “French Netflix”. After the failure of BrutX, that of Salto highlights slightly extra the difficulties of integrating the ultra-competitive SVOD market. Badly put collectively and parasitized by the merger undertaking, the platform solely lasted two years. France Télévisions, on the initiative of its creation on October 20, 2020 and which has simply recorded its possible disappearance, has been singled out for a number of days, particularly by politicians too joyful to have the ability to assault the general public service of the audiovisual, very modern goal. Senator Roger Karoutchi (Les Républicains), particular rapporteur for credit devoted to public broadcasting, thus castigated the technique and funding coverage of France Télévisions. The elected Hauts-de-Seine goes additional and calls for “that the price of this absurd funding be up to date and transmitted to Parliament as quickly as attainable”.
A frontal assault which might recommend a disastrous administration and extreme bills which he estimates at 42 million euros. “We’re used to it, the hunt for public service broadcasting is open”, can we slip to France Télévisions. Roger Karoutchi, for his half, requires “a response from the federal government”. Salto workers, in the meantime, would have appreciated a present of help from the Ministry of Tradition. “In any case, we’re very pleased with the work executed regardless of all these obstacles,” concludes Michel Nougué. With practically 900,000 claimed subscribers, the French platform truly has nothing to be ashamed of.