Skip to content

Rym Bedoui Ayari, worldwide professional in Franchising and member of the Tunisian Franchise Affiliation, to La Presse: “Franchising, an actual mode of entrepreneurship and wealth creation”

At this time, there are greater than 230 franchise networks, nearly all of that are Tunisian. The notion of franchising in Tunisia is surveyed annually by means of the “Wefranchiz Franchise Barometer” which it submits to greater than 500 residents positioned within the 4 governorates of Higher Tunis. Rym Bedoui Ayari, worldwide professional in franchising and member of the Tunisian Franchise Affiliation, tells us extra about this funding mannequin, which creates jobs and brings diversification of the provide to shoppers.

How does the franchise work? What are its important guidelines?

To clarify to readers merely, it’s an settlement whereby one firm, on this case the franchisor, grants one other firm, i.e. the franchisee, the best to market kinds of merchandise and/or companies, in alternate for direct or oblique monetary compensation. The franchisor is mostly remunerated by entry charges and royalties. Towards this remuneration, the franchisee can profit from the usage of the model, the switch of know-how, coaching and supervision.

To whom does the franchise convey alternatives? And is it an asset for Tunisia?

It’s best to know that when the mannequin is properly structured, the franchise above all brings alternatives for each events. The franchisor can monetize a examined and mastered know-how, make a profitable enterprise mannequin worthwhile, and the franchisee advantages from the fame of the model and the help of the franchisor, however above all from the power of a community.

On the macro-economic degree, franchising creates jobs {and professional} retraining for executives from the general public or non-public sector who want to undertake whereas limiting monetary, technical and technological dangers. Additionally it is a query of creating investments within the areas with the event of franchise networks. Franchising additionally tends to strengthen the credibility of the nation on the degree of the funding local weather the place indicators reminiscent of mental property are revered. The franchising of Tunisian ideas is turning into a significant export problem and we should take these corporations to the place competing international locations have preceded us on the continent. Franchising is an actual mode of entrepreneurship and wealth creation that has vital development potential for a rustic like Tunisia.

The franchise idea, generally, is seen as a chance. The truth that a world model is establishing in Tunisia is extra of a chance for enchancment and exchanges with native ideas. Additionally it is a query of bringing a diversification of the provide to the shoppers. It encourages the Tunisian franchisee to create their very own manufacturers, strengthened by studying by means of the connection with the worldwide franchise. If we seek the advice of the most recent figures from the INS, catering institutions have elevated by 35% over the previous ten years, regardless of the arrival of a number of worldwide quick meals manufacturers in Tunisia.

The optimization of the contribution of worldwide manufacturers, in my view, might be performed by encouraging native purchases, coaching the native workforce, and growth within the 24 governorates.

The place is the franchise as we speak?

I might say, initially, that the entrepreneurial spirit is rooted in Tunisian tradition. Increasingly more younger graduates dream of making a start-up, of financing a undertaking when earlier generations have been reasonably on the lookout for job stability in acknowledged corporations, or within the public service. After which entry to different shopper fashions by means of the web has additionally helped to encourage younger folks to innovate. This new era in Tunisia has pushed again a variety of obstacles because the revolution. The creation of latest style manufacturers, street-food ideas are launched each month. There may be an attention-grabbing breeding floor to advertise and these younger folks conform to duplicate the mannequin of those manufacturers, not like their elders who can withdraw, develop into emotionally hooked up to their manufacturers and wish to shield their very own networks. At this time, there are greater than 230 franchise networks, the bulk being Tunisian. The notion of franchising in Tunisia is surveyed annually by means of the “Wefranchiz Franchise Barometer” that we undergo greater than 500 residents positioned within the 4 governorates of Higher Tunis.
Initially, it must be famous that 85.5% of respondents know of franchise manufacturers and 93.3% wish to see extra franchises arrange. As well as, 68% of respondents are planning to develop into franchisees themselves, and 73% of them consider within the growth potential of Tunisian manufacturers on the native and worldwide markets.

Has the regulation of franchising in Tunisia progressed?

Tunisian franchise rules are, in my opinion, balanced rules that shield the rights of franchisors and franchisees. I occurred to take part in boards and worldwide suppose tanks, and to share the expertise of Tunisia which is revered on this space.

The primary problem lies in making use of this authorized framework within the franchisor-franchisee relationship. For instance, few networks share a DIP (Pre-contractual Data Doc) within the requirements supplied for by legislation with the candidates, the contracts are sometimes lower than commonplace… It’s completely needed for the operators to construction themselves extra in order that the enterprise mannequin can succeed. The networks which have understood this are doing very properly within the relationship with the franchisee.

In accordance with you, is it troublesome to undertake inside the framework of the franchise in Tunisia?

The franchise like all undertaking is an entrepreneurial dream. The cruel actuality normally lies in defining the imaginative and prescient and technique that the entrepreneur needs. Additionally it is necessary to know what the quick and medium time period targets are, what coverage must be carried out? Are we heading in the right direction and is it the best vocation? As a result of sure, there are typical profiles of franchisors and franchisees. This enterprise mannequin will not be for everybody.

Second comes the financing of the undertaking. It is true that it isn’t a precedence, as a result of franchising is above all a mind-set, however it’s a must to perceive that this mode of operation requires simply as a lot funding as if the entrepreneur have been beginning his personal undertaking. . Fairness necessities are extra modest in sectors reminiscent of companies, however curiously, it’s the franchise sector in Tunisia that’s the least developed.

This mannequin of entrepreneurship remains to be not widespread in Tunisia. How can our nation develop into a franchise platform?

I fully agree with you. I had the chance to journey to a number of cities throughout the governorates and speak concerning the potential of the franchise. The reception has at all times been very constructive. We’re speaking about encouraging a proper financial system, networks that contribute to paying the taxes and social safety contributions of their workers. It may solely contribute to the development of infrastructures within the areas, to enliven the interior cities, to create jobs and facilities of curiosity. Functions for Tunisian manufacturers that we obtain from the areas are very common. Franchising is a strategy to arrange a undertaking in incubation mode for entrepreneurs who don’t grasp the idea and who wish to save time by establishing a examined and mastered success mannequin. It then stays to settle the small print of coaching, digitization, logistics and provide. It is doable !

So far as exports are involved, Tunisia may be very open to rapprochement with neighboring international locations which share the language, the tradition, and many others. With expertise within the relocation of our ideas to the governorates, the manufacturers have a future. A research should first be made to find out the potential of the market, the quantity of royalties which range in accordance with the scale of the market, and several other different elements, the native laws and the capability to hold out the franchise… The corporate will need to have a sure degree of maturity, the instruments in place and a finances to enterprise internationally.

What recommendation do you give to franchisees and franchisors?

I might reasonably deal with myself to enterprise leaders who want to develop their community. Franchising can solely succeed if the idea is modeled and the corporate places in place the mechanisms and governance needed for correct operation, particularly the event technique, the royalties studied, the instruments for transferring know-how together with the operations guide…

For franchise buyers, I counsel them to fastidiously research the model by which they want to make investments. Elements such because the sustainability of the mannequin (sure franchise ideas that haven’t been capable of renew themselves are certain to vanish), the potential for turnover within the territory you want to develop, profitability based mostly on the business phrases supplied. Additionally it is needed to make sure the extent of technical and technological help, coaching and supervision of the model. On a extra human degree, the shared imaginative and prescient and the convenience of communication with the franchisor are important.

What are your subsequent actions and what do you probably anticipate from the federal government?

We’re going to arrange the “Tunisia Franchise Present” which could have as its important theme “the export of Tunisian franchises internationally”, and this, with the collaboration of Cepex which might be considered one of our important companions. The occasion is above all a spot of assembly, alternate and debate of the franchise ecosystem, i.e. operators, bankers and different buyers, help professions reminiscent of specialists accountants, attorneys, actual property operators, communications businesses, logisticians…

We now have deliberate an exhibition house for greater than 35 Tunisian manufacturers that are outstanding for his or her dynamism, their imaginative and prescient and likewise their need to determine themselves within the native market, and extra notably within the areas. We selected a mixture of established manufacturers and what we name neo-networks, rising manufacturers. We now have additionally diversified the sectors of exhibitors who characterize a big spectrum of actions within the sector: catering, schooling, health, magnificence salon, transport automobiles, textiles and clothes, delicatessen, furnishings and kitchens, and many others.

It should be stated that each one these manufacturers are 100% Tunisian and that a number of of them have the benefit of being pioneers within the franchise sector in Tunisia, reminiscent of delicatessen, health, or magnificence salons.

What do you suggest to guests to this present?

It’s a commerce honest which is a novel alternative to satisfy face-to-face with many of the Tunisian manufacturers. It’s a must to know how you can make the most of this chance to maximise your possibilities of making use of for manufacturers. Like every skilled assembly, it should be properly ready. We now have scheduled B2B classes which can quickly be open on our web site. Don’t hesitate to register. You additionally have to be taught concerning the manufacturers you wish to meet, put together a small marketing strategy for the market you’re focusing on, and be sure to have entry to capital earlier than you even have interaction in negotiations.

Leave a Reply

Your email address will not be published. Required fields are marked *