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Quebec cinema | The brand new nice seduction

viking, by Stéphane Lafleur, had not but been launched on the finish of September, when it turned solely the tenth Quebec movie in historical past to obtain a score of two (outstanding) from Médiafilm. The very best honor bestowed by the venerable physique, with a 1 (masterpiece) score solely awarded after 20 years.


The opinions had been to match. My colleague Marc-André Lussier spoke of a “high-flying train, mastered from begin to end”. “Stéphane Lafleur refines his distinctive model from movie to movie. vikinghis fourth, is in all respects his most achieved,” wrote François Lévesque in The responsibility. ” viking is a good success,” summed up Maxime Demers in The Journal of Montreal.

viking was acknowledged as one of many Prime 10 Canadian Movies of 2022 by the Toronto Worldwide Movie Pageant, the place it had its world premiere. Every of Stéphane Lafleur’s 4 function movies has additionally been chosen for one of many 4 greatest festivals on the planet: Cannes, Berlin, Venice, Toronto.

After I met him final fall, the filmmaker admitted to me that he hoped to rally a wider viewers along with his new movie, whereas being lucid in regards to the scenario of cinema in theaters in 2022 when we aren’t exhibiting Following Prime Gun orAvatar…

“I dare to hope that we are going to widen the viewers a bit of with this movie, he confided to me. The proposal is a bit left subject, but when folks put their thoughts to it, I feel they will discover one thing to learn from it. If folks trouble…

Let’s speak numbers. A score 2 from Médiafilm, 8.5/10 in The Press4 stars in The Journal of Montreal4 and a half stars in The responsibility. How many individuals bothered to go and see viking On the movie show ? Lower than 20,000 folks, in response to the Statistical Institute of Quebec. It makes you marvel if the critics would have accomplished higher to say: “Above all, do not go there! »

Some 20,000 spectators is already greater than the quantity of people that noticed the wonderful Falcon Lakeby Charlotte Le Bon, who received the distinguished Louis-Delluc prize for first movie in France, the Goncourt equal of the primary work.

Even probably the most mediocre Quebec cleaning soap operas entice 50 instances extra viewers than probably the most outstanding Quebec movies. And 10 instances extra viewers than the preferred Quebec movies.

This was not all the time the case. Of the 20 movies that attracted probably the most Quebecers to cinemas between 1981 and 2021, 6 had been made right here: Seraph, a person and his sin (1.34 million spectators), Good Cop, Dangerous Cop (1.32 million), From father to cop (1.24), The nice seduction (1.19), The Boys (1.12) and The Boys 2 (1.03). Audiences similar to these of hottest Quebec sequence and cleaning soap operas.

Compared, of the 20 movies which have collected probably the most field workplace receipts in 2022, just one is from Quebec (December 23) in a bunch of Hollywood productions. “It’s clear that it’s American cinema, with 84% of admissions [meilleur résultat depuis 2016]which is again in power in 2022”, defined to me this week Claude Fortier, coordinator on the Observatory of tradition and communications of Quebec.

That is hardly shocking, because the releases of many blockbusters have been postponed through the pandemic. However that is not reassuring both. The ten hottest Quebec movies of all time had been all launched between 1997 and 2009. What has modified since then? Netflix was launched in Canada in 2010…

The recognition and proliferation of on-line platforms have profoundly modified cinema consumption habits. The pandemic, and now inflation, has after all accomplished nothing to reverse this heavy development. The phenomenon, furthermore, is world.

All over the place, increasingly more folks go to cinemas for the attraction of thrills. For the wow impact, which fills the eyes and ears, which explodes and which is thunderous. For the added worth of picture and sound on the large display, particular results, spectacular stunts, blue giants within the ocean and F-22s within the sky.

American cinema has the means for its ambitions that Quebec cinema doesn’t have in such issues. For the remainder, for what’s much less simply distinguishable with the bare eye, for extra intimate or much less spectacular movies, there may be an expression that sums up the truth that fewer folks now go to the cinema: the consolation of residence. And too unhealthy for Sara Mishara’s magnificent cinematography in viking.

How can Quebec cinema attain the general public in such a context? On Friday, I learn my colleague Émilie Côté’s very fascinating file on the topic and I stated to myself that it was not sufficient for a movie to be good to draw the general public in theaters.

Quebec cinema has been excellent, in a wide range of genres, in 2022.Arsenault & Sonsby Rafaël Ouellet, in confessionsby Luc Picard, ranked second among the many hottest Quebec movies of the yr, which attracted roughly a million fewer folks than The nice seduction 20 years in the past…

We’ll not see development just like that of the early 2000s, when the market share of Quebec cinema has continued to develop, rising from 4.5% to a document 18.2% in six years. We not eat cinema as we did in 2005. The mannequin is damaged. We are able to persist or we are able to adapt.

We should attain the spectators the place they’re, and never solely the younger folks. There’ll all the time be cinephiles, like me, preferring to see nearly all of movies within the cinema. However we’re a tiny minority.

The primary problem for Quebec cinema is its “discoverability”, as audiovisual specialists say. Quebec movies are drowned in a sea of ​​primarily American content material on platforms, that are additionally American.

“If you cannot beat them, be a part of them”, they are saying on Sundown Boulevard. With out making a pact with the satan, we should make sure that platforms comparable to Netflix, Prime Video and Crave showcase Quebec movies, which should be made out there extra shortly.

Quebec platforms should themselves do extra to advertise Quebec cinema. Current movies stay uncommon on Membership Illico and Tou.TV. Public tv particularly, Radio-Canada and Télé-Québec, should play a extra outstanding function. Radio-Canada, which has deserted the Quebec Cinema gala, has nonetheless not selected a brand new program format with a view to “contribute to the affect of native cinema”, because it introduced in October.

I come again to the figures: if we added up the spectators who noticed a Quebec movie on the cinema within the final yr, we might not arrive on the common variety of viewers for the gala that Radio-Canada not broadcasts. And but, in 30 years, what is going to we bear in mind of what has most marked Quebec tradition in 2022: viking The place Discussions with my mother and father ?

Calling all

Why do you respect Quebec cinema or why does it go away you detached?

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