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L’Expression: Nationale – In the universe of the quest for the soul

Works dealing with personal development appeared in Algeria in the late 1990s and early 2000s. Either when the phenomenon known as “Positive Psychology” was in full swing in the United States to such an extent that it became a real business. The personal development market was estimated at $9.9 billion in 2016, through coaching, seminars, workshops, etc. In the United States alone, there are more than 5,000 active motivational speakers.
A privileged few were able to acquire, from the 1980s, precious documents dealing with communication, the art of public speaking and other subtle techniques of the self-made man and the man of action in general. Already at that time, the formula “Sleep less, live more” revealed to interested parties, for example, the secrets used by pilots of the American Air Force to sleep only “a few minutes” a day.

Think and Grow Rich, by Napoleon Hill. The eleven laws of success and the awakening of your inner power, by Anthony Robbins and other books dealing with the different aspects of personal development, are a great success with Algerian readers who are tempted by the inner adventure. . A whole bibliography exists in the three languages, namely French, Arabic and English and offers enthusiasts of this literature of happiness and the quest for self the tools that allow them to get the best out of themselves. , to believe in their strengths, to take action, to persevere, and to reflect on who they are to identify their operating patterns.
Fans of the subject also stocked up on books at the 25th Algiers International Book Fair (Sila), which offered the public no less than 300,000 works, during this exceptional edition which marked the return to the show after a 2-year absence, imposed by the coronavirus pandemic.
In fact, books dealing with personal development appeared in Algeria in the late 1990s and early 2000s. that it was becoming a real business. The personal development market was estimated at $9.9 billion in 2016, through coaching, seminars, workshops, etc. In the United States alone, there are more than 5,000 active motivational speakers.
It was the Egyptian Ibrahim Al-Faqi, an expert in human development and neuro-linguistic programming, who most duplicated the fashion for personal coaching in the Arab world, and indirectly in Algeria, where his publications reached and still reach an appreciable number of initiates. El Faqi was CEO of the Canadian Trading Center for Human Development and the founder of Ibrahim Elfiky International Enterprise.
Subsequently, it is the small screen that ends up serving as a medium for motivational professionals and talk shows. Although conveying a religious discourse, Amr Khaled, the famous Egyptian Muslim preacher, was one of those people. He is one of the most famous and popular tele-preachers in the Arab world.
In 2006, the New York Times named him the most famous and influential Muslim “televangelist” in the world. He ended up becoming the number one star of the Algerians who discovered him on Arab satellite television channels. Mastering the screen and knowing how to speak in front of the camera, his speech advocating a religious practice going beyond prayer and zakat, and a commitment for the good of the Oumma, seduced a predominantly female Algerian audience.
More recently, Dr. Ahmed Emara, an Egyptian psychologist well known in the world of personal development, gave a four-hour lecture at Ben Aknoun in Algiers. The attendance was large, which testifies to the continued success of the concept of personal development in the country.
Note, however, that a privileged few were able to acquire, from the 1980s, precious documents dealing with communication, the art of public speaking and other subtle techniques of the self-made man and the man of action in general. Already at that time, the formula “Sleep less, live more”, for example, revealed to interested parties the secrets used by pilots of the American Air Force to sleep only “a few minutes” a day.
Over the years, personal development has come to gather many followers around the world and in Algeria. Books on personal development are multiplying on the shelves and offer many methods and advice to feel good and be happy. In the bookstores of the big Algerian cities, the reader is spoiled for choice, so much the windows are full of novelties and varied titles. The must-see of the moment is Hal Elrod’s Miracle Morning. “Give yourself extra life!” We read on the cover. Hal Elrod is a personal development speaker and marathon runner. After a serious accident, he finds the strength to come back to life by creating the Miracle Morning, a revolutionary method offering to finally offer an extra life just for oneself. Announces the publisher in the preamble, which can only tickle the reader’s curiosity and push him to buy, for a little over 1000 dinars “this international success, published by Editions First in 2016. Better, over the pages the reader opens new horizons especially as the author offers him to join the online community of Miracle Morning fans; “one of the most positive, inspiring, supportive and responsible communities I have ever seen”. Get up earlier to give yourself an extra life… It is on the basis of this principle and the “discovery that changed the life of the author as well as that of thousands of readers”, that the adventure begins. .
The Algerian reader can now communicate via social networks and email addresses and become a member of the Miracle Morning community on facebook. He can then come into contact with like-minded people who already practice the method and who will support him and accelerate his success. Fatiha writes: “Hello everyone. Happy to be part of the Miracle Morning Community…”. His post is to be read among many others from all over the world, like Susan’s: “Hi! I’m Susan from Florida” or “Hi, I’m Mauro from Italy”…
However, the world of personal development is sometimes the subject of confusion among young graduates. They are indeed numerous to believe, wrongly, that the centers of personal development which have storefront in Algeria, can open the doors of employment to them. In this profitable sector, as in all the others, scams can be at the rendezvous. It is not uncommon to find in this niche sorcerer’s apprentices who improvise themselves as coaches, taking advantage of a certain legal vacuum from which this type of service suffers. A training of only a few days can cost an average of 80,000 DA and in most cases does not concern professional specialties.
The vast field of personal development remains, however, the prerogative of committed and passionate people and above all driven by the desire to do well.
ST, a university teacher and researcher, exhibits several diplomas which have sanctioned parallel training in personal development, generally provided in the countries of the Mena Maghreb (Middle East, such as Jordan or Morocco. She justifies this training by their usefulness in the profession. which is its own: teaching, HMS is for its part committed body and soul to its “Lotus sacred love” project; the philosophy of the latter revolves around love.
According to our interlocutor, problems related to love can lift the veil on many personal journeys. “All problems have their origin in a problem related to love.” Explains HMS who believes that it is necessary to lift the veil on the gray areas surrounding trust, sexuality… And which create a lot of suffering for individuals and communities. HMS is advocating for the creation of a certification program for couples before marriage. “The State obliges each couple to follow a course sanctioned by an examination and a certificate. Only once certified can the couple be declared married.” Does she know, arguing that every couple “must be prepared for marriage”, not without announcing the prospect of working one day, to this end, with the States.
According to him, it is the lack of affection and other frustrations and violence that are causing the rates of celibacy and divorce to explode in the Maghreb and the Middle East. “I target the community in the Greater Maghreb and the Middle East, via social networks, particularly facebook”, she indicates, while explaining that her business model differs from the classic scheme, namely to create the brand and serve to then consume for the community.
“My business model is based on creating a community that I myself serve through my services and my mission.”

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