The brand new president and CEO of the CRTC, Vicky Eatrides, is betting on seduction. Taking workplace two weeks in the past, she desires to develop into the ally of customers. producers and suppliers. Anglophones and Francophones. Even when everybody disagrees.
Arriving in workplace on January 5, Vicky Eatrides clearly doesn’t lack ambition. He’ll want it to guide a company which, today, accumulates duties that ship him in all instructions. The executive tribunal for the tv and radio sectors should additionally handle entry to the infrastructures of the Web community and wi-fi networks. Quickly, he’ll be sure that the YouTubes, Netflixs and Spotifys of this world give adequate prominence to Canadian content material.
It should do all this whereas respecting the Anglophone and Francophone cultural industries, which frequently oppose one another of their imaginative and prescient of the digital universe.
Costs want to come back down
Maybe to organize the bottom, and positively to make folks neglect 5 years of selections in favor of the nation’s major telecommunications corporations and the place entry to digital companies has lagged behind the remainder of the world, Ms.me Eatrides, who labored for the Competitors Bureau for a number of years, spent the top of final week assembly with the media.
Her message was repeated typically sufficient to sound like a slogan: “I need to get outcomes for Canadians,” she stated in an interview with The responsibility. Costs want to come back down, she provides. ” It is clear. »
“We’re going to assessment our insurance policies. Choices will probably be made within the subsequent few months, not the subsequent few years. »
For residential Web, these selections might nonetheless come late. Wholesale costs charged by nationwide community homeowners have been raised by the CRTC in 2021. A number of the most annoying unbiased suppliers for the nationwide giants have disappeared or been purchased out. In any other case, they’ve decreased their improvement or raised their costs to a stage that makes them much less aggressive than some large corporations.
If we want different sources, I’ll request them
For wi-fi, the settlement of the proposed takeover of Shaw by Rogers, which might place the Freedom Cell community underneath Quebecor possession, shouldn’t be completed. The CRTC is on the sidelines, the case is earlier than the Competitors Tribunal. Its function will probably be to facilitate the arrival of a fourth nationwide participant, and to pressure the entry into the scene of regional suppliers equivalent to, maybe, Cogeco.
“In wi-fi, our resolution [sur les opérateurs virtuels] was taken in October. It is solely been three months. We’ll see, however I would prefer to replace the suppliers,” says M.me Eatrides.
The 2 digital solitudes
Invoice C-11 on on-line broadcasting platforms will probably be one other precedence for the Ottawa chief. The federal government desires to present the CRTC the means to control the presence in Canada of world digital giants that may have an effect on what 1000’s of customers of YouTube, TikTok and different networks produce.
Naturally, these oppose one another. Google has been finishing up an enormous promoting marketing campaign towards C-11 for months. This worries individuals who make a residing from producing on-line video content material.
The function of the CRTC in all this isn’t but clear. Its president desires to seek the advice of the general public. It dangers falling on divergent opinions in Quebec and elsewhere in Canada. Like different subjects that have an effect on cultural industries, the place on the best way to promote native creation shouldn’t be the identical from one language to a different.
Mme Eatrides desires to be reassuring. “I do know the distinction between the 2 cultures, the 2 markets and their major gamers,” she says. “I plan to satisfy with stakeholders throughout the nation. My first cease will probably be in Quebec, within the coming weeks. »
That is not all. Invoice C-18 is one other that will require further oversight efforts from the CRTC. This invoice goals to control how digital platforms use content material created by Canadian media organizations to generate income.
The federal physique already has some 550 workers. On the fee issues are progressing, he’ll want extra. Fortuitously, Vicky Eatrides has her entries into the federal government. The lawyer by coaching was in her earlier function Assistant Deputy Minister at Innovation, Science and Financial Improvement Canada.
“If we want different sources, I am going to ask for them. The information are massive and complicated, so sure, it’s sophisticated. I do not know if now we have all the mandatory instruments, we’ll see. We’re an unbiased administrative tribunal, however I hope to develop a very good relationship with the federal government. »
An ever extra intimate relationship, given the rising number of roles that the CRTC will probably be referred to as upon to play over the subsequent 5 years. Mme Eatrides hopes to make the most of the effervescence of the second to rework its group: extra trendy, extra inclusive and sooner in its execution.
So the query inevitably arises: will the CRTC have an excessive amount of on its plate? Its president dodges: in any case, she has solely been there for 2 weeks… “However I can already see that we’re going to be very busy! »