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Right here is why the wedding is not going to lastly happen between TF1 and M6 who introduced unexpectedly Friday night the abandonment of their merger venture

The wedding will finally not happen: TF1 and M6 introduced Friday the abandonment of their merger venture, judging that it introduced “now not any industrial logic”, a coup de theater after months of uncertainty. The union between the primary and third channels of the French audiovisual panorama might have caused a behemoth, overtaking France TV, with greater than 30% of viewers share and representing three quarters of the tv promoting market.

However due to the concessions demanded by the Competitors Authority, particularly the sale of the TF1 channel or the M6 ​​channel, the 4 events concerned have determined to place an finish to the venture.

Bouygues, RTL Group, TF1 and the M6 ​​group thought-about that since “solely structural treatments regarding not less than the sale of the TF1 channel or the M6 ​​channel can be reminiscent of to permit the authorization of the operation, (… ) the venture now not had any industrial logic”.

The Competitors Authority declared on its web site to have taken be aware of the announcement “by Bouygues to withdraw its plan to accumulate unique management of the Métropole Télévision group”, which places an finish to the process initiated earlier than the Authority.

This physique had performed two days of hearings of the events within the merger, behind closed doorways originally of September, and was to render its resolution in mid-October. Its instruction providers had, throughout the hearings, reiterated their place of the top of July, which was somewhat unfavorable.

The audiovisual policeman, Arcom, for its half validated in early September the acquisition by the operator Altice of the TFX and M6 Technology (6ter) channels, from which the TF1 and M6 teams wished to separate so as to have the ability to merge. This redemption was conditional on their marriage.

Since its announcement in Might 2021, the venture has divided financial gamers. Some supported the union within the face of American competitors and particularly streaming gamers (Netflix, Disney, Amazon and even YouTube and Tiktok).

The success of Netlix, which, like its counterpart Disney +, plans to launch a less expensive provide financed by promoting this yr, served particularly as justification for the operation. Others, like Union des Marques, which represents advertisers, fearful in regards to the affect of a TV behemoth; the merger between TF1 and M6 risking, in response to them, to restrict competitors on the promoting market.

“The events deplore that the Competitors Authority didn’t consider the extent and velocity of the modifications within the French audiovisual sector”, defined the 4 entities of their press launch on Friday.

“They continue to be satisfied that the merger of the TF1 and M6 teams would have been an acceptable response to the challenges arising from the accelerated competitors with worldwide platforms,” ​​they added.

A number of hours earlier than the announcement of this resolution, Thomas Valentin, vice-president of the administration board of M6, had estimated that regardless of the verdict of the Authority was going to be, “the market (was going to) must adapt” to search out options to “higher amortize the prices, the rights” in an effort to “be capable to put extra money per program”.

“We’re in an ultra-competitive market, it is as if 20 years in the past ABC, CBS, NBC and Fox had landed in France with all of the American applications in French and French applications, it’s kind of like this. is going on right this moment with the platforms and with unimaginable velocity”, he defended throughout the nice conventional debate of the La Rochelle fiction pageant, which introduced collectively huge bosses and important gamers within the sector.

Added to this can be a regular decline within the viewing time of terrestrial tv, particularly amongst these beneath 50, he defined. The boss of France Télévisions, allied with TF1 and M6 within the Salto streaming platform, had proven her assist for the merger of her two rivals.

“We have to have wholesome non-public rivals,” mentioned Delphine Ernotte throughout a Senate listening to. “As a result of if tomorrow the non-public provides disintegrate – which isn’t the case right this moment – the entire TV media would fall, and us with it”, she had hammered.

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