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DJ George Bowie says celebrity fan Sam Heughan has boosted his audience with particular kind of new listener

DJ George Bowie has revealed how he’s gained an army of fans from America to Australia – because Outlander star Sam Heughan keeps raving about him online.

The veteran breakfast presenter, who has just celebrated 25 years at the helm at Clyde 1, has also become ingrained in Scottish culture for his GBX dance anthems.


George Bowie has celebrated 25 years on air
Outlander star Same Heughan is a huge fan of the Scots DJ


Outlander star Same Heughan is a huge fan of the Scots DJ

These have led to a series of high-profile collaborations with artists from Sharleen Spiteri to Amy Macdonald.

But bizarrely, it is Scots actor Sam who has stuck him firmly on the international stage, thanks to his global following as hunky Jacobite warrior Jamie Fraser on Outlander.

George, 53, says: “I had no idea Sam even listened to my show until he went on James Corden in America to be interviewed about Outlander.

“When James asked what he was planning for his upcoming 40th birthday, Sam said, ‘There’s a DJ in Scotland called George Bowie who I really love. George, if you’re watching, can you DJ at my 40th birthday party?’

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“I didn’t know Sam at all at this point but sure enough, he got in touch. I was all set to do his party from him when the pandemic struck.

While George did not get to do a set for the now 42-year-old, he has been adopted by many of his followers.

He adds: “Sam’s Outlander fans are mainly ladies of a certain vintage.
“You would not believe how many Outlander fans follow me on social media now. It’s women in their 50s listening to GBX on a Saturday night.

“The majority seem to be from America and Australia, and if Sam tweets something during the show, I know I won’t get another tweet from my regular listeners as it will all be Outlander fans replying to him.”

Heughan is still a regular listener to Bowie At Breakfast — which is sponsored by The Scottish Sun — as George discovered last month.

He says: “I was discussing the recent Scottish Sun front page about James Corden moving back to the UK from America.

“My producer was saying how he couldn’t stand Corden. A lot of people seem to have an irrational hatred of him and I really don’t know why.

“I said, ‘Sam, if you’re listening, what’s James Corden like?’ And he immediately messaged me saying, ‘James is a top bloke’. So he still tunes in.”


Glasgow-born George, who started DJing in his dad’s nightclubs when he was 13, launched GBX in 1994 in response to all the London-based dance shows on the air at the time.

He says: “Scotland was always a different dance scene. For many years it was the only dance show on the radio up here.

“People have always looked down on their noses at dance music, particularly the type of dance music I play as I don’t do the cool, trendy stuff. I just play what the punters want.

“That’s what people forget — GBX is ultimately a request show.

“There are also a lot of mums and dads who love dance music who don’t go to clubs now. But you play a track and they say, ‘This takes me back to the Metro in 1998’.”

George lives in Glasgow’s West End with wife Ellene and their three children, Ross, 26, Lauryn, 21 and 14-year-old Miley.


He now considers his two decades doing his breakfast show as “the day job”, but GBX takes up just as much time, while remixing tracks for artists has added to his workload.

He says: “I’m doing loads of that right now. I started with a studio in a spare bedroom, but since then I’ve built a recording studio in my garage as I was having so many singers come to work with me I couldn’t have them all traipsing through the house.

“My first remix was in 1996 working with Mary Kiani on the song When I Call Your Name and it’s never really stopped.

“Last year I worked with Sharleen Spiteri on the Texas single Mr Haze, where I took a sample of Donna Summer’s disco classic Love’s Unkind. It was entirely Sharleen’s idea, and it worked so well.”


George would one day love to work with Gerry Cinnamon after his remix of his 2017 single Belter became a viral hit.

He says: “You hear my version everywhere, even though I never actually released it. Someone just recorded it off the radio and stuck it up on YouTube.

“I don’t want Gerry thinking it was me as it’s had over a million hits and I certainly haven’t made a penny from it. But I would love to do something official with him.”

Another of his star fans is Line Of Duty’s Martin Compston, who plays DI Steve Arnott in the drama.

George says: “His wife Tianna was telling me he’s got it on all the time at their home in Las Vegas.

“They also posted that video of them dancing to GBX on their way to the Baftas recently too.”


With major stars bigging him up, does George fancy taking GBX to a global audience?

He says: “I love my home comforts and living in Scotland so much. I’d enjoy the sunshine but I don’t know if I could settle anywhere else.”

Not that he really needs to hit the road, with so many Outlander fans already tuning in to his shows.

He says: “There’s now a group of Australian women who listen to the breakfast show every single day — and they’re all Outlander fans.

“It’s incredible to have so many fans who love my music, even if they’re getting on a bit.

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“But doing the breakfast show and GBX is great fun. I can see myself doing them both for many years — especially if Sam keeps plugging me.”

– For more info on George’s shows visit

George has teamed up with loads of stars over the years, like Katy Perry


George has teamed up with loads of stars over the years, like Katy Perry
The DJ worked with Sharleen Spiteri on the Texas single Mr Haze


The DJ worked with Sharleen Spiteri on the Texas single Mr Haze

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