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Celebrities and 130 corporations take the Veganuary Problem with L214

After having exceeded 600,000 members in 193 international locations in January 2022, the Veganuary problem returns to France, led by L214. The problem is straightforward: strive plant-based meals throughout the month of January. Many personalities and greater than 100 corporations are additionally taking part in the plant sport in January.

After Nagui, Hugo Clément and Éric Antoine in 2022, 5 personalities are taking over the Veganuary problem in France this yr: the magician-host Eric Anthonythe previous Miss France and yoga trainer Alexandra Rosenfeldrapper and actor Gringethe musician Little biscuit and the actor Hadi Rassi. All dedicated to animals, they determined to lend their picture to the Veganuary for a poster marketing campaign in January in Parisian transport. Their goal: to encourage as many individuals as attainable to take up the problem.

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Éric Antoine, magician-animator : “ I’ve been researching for just a few years what are probably the most highly effective ecological particular person acts. I discover that veganism is by far the champion. However the advantages do not cease there! It’s threefold: ecology, well being and empathy. Understanding that my gustatory pleasure now not includes the struggling of a sentient being delights me. Furthermore, it is a each day journey, I uncover new flavors, a brand new mind-set concerning the world. So I feed my physique, but additionally my coronary heart and my mind! What love! »

Alexandra Rosenfeld, ex-Miss France and yoga trainer : “ Over the previous few years, I’ve significantly diminished my consumption of animal merchandise. However I’ve by no means actually tried to eat vegan past just a few meals. The Veganuary problem is a superb alternative to find different methods of cooking and different style pleasures, whereas doing good for animals and the planet. »

The Veganuary may also depend on weight helps, akin to singer Billie Eilish who’s the worldwide ambassador for the 2023 version, or Michelin-starred French chef Alexis Gauthier, proprietor of the Gauthier Soho restaurant in London : “ Turning into vegan in 2016 was probably the greatest issues I’ve executed, so I made a decision to share that pleasure in one of the best ways attainable – by making my whole tremendous eating restaurant solely vegan. Subsequent January, you’ll be able to really feel the identical pleasure attempting plant-based meals: it is wholesome, it is scrumptious, and it is an act of kindness to the planet and the superb creatures that share it. All you must do is strive! »

Carrefour, Bagelstein, Pomme de Ache… 130 corporations will take part in 2023

To facilitate the success of the problem by the members, corporations have launched business and communication actions round their vegan vary.

Concretely, corporations supply reductions on many merchandise (Monoprix or Carrefour), launch new merchandise (a brand new plant-based milk drink at Starbucks, a platter of vegan rolls at Planet Sushi or a plant-based croissant at Paul), improve their supply ( ACCRO, Les Nouveaux Affineurs, La Vie…) and supply quite a few competitions all through the month of January (HappyVore, Hari&Co, Heura, L’Atelier V.…).

Monoprix participates in the Veganuary

Promotional supply proposed by Monoprix for the Veganuary

Restaurant house owners are additionally mobilized to point out all the variety of plant-based delicaciesthanks specifically to highlighting vegan menus on supply platforms (Uber Eats, Deliveroo, Simply Eat, Eatic).

Logo of the companies participating in the 2023 edition

A few of the corporations collaborating within the 2023 version

→ Full listing of collaborating corporations

Fabrice Derouet, Model Director at Paul : “ Mindsets are altering. Right this moment, clients have understood that they’ll indulge themselves with 100% vegetable recipes which are each scrumptious and balanced. An incredible supply of creativity for us. A wider selection and the invention of recent flavors for our clients. In brief, everyone seems to be a winner! »

Alexandra Coché, head of the Meals division of L214 : “ This yr, the passion across the Veganuary remains to be rising: we’ve exceeded 130 collaborating corporations! We notice that the marketing campaign brings collectively all sorts and sizes of companies: neighborhood eating places, start-ups, supermarkets, multinationals, and so on. The Veganuary turns into an annual occasion to not be missed! »

The initiative was launched by the English NGO Veganuary (contraction of Vegan and January), which depends on the month of excellent resolutions to ask the general public to alter their food plan. Latecomers can begin the problem each time they need, later in January or later within the yr. In France, for the third consecutive yr, the L214 affiliation is relaying this constructive and stimulating marketing campaign round veganism.

The idea is as follows: by registering without cost on the Veganuary2023.fr web site with their e-mail tackle, members obtain each day and for 31 days vegan recipes, easy-to-make menu concepts, sensible ideas and recommendation. dietary elements to softly accompany this discovery of plant-based delicacies.

Taking part within the Veganuary is an efficient technique to scale back your influence on the atmosphere whereas sparing many animals and caring for your well being. It provides members the chance to mirror on their consumption of meat, fish, dairy merchandise, eggs, and to take away any prejudices that encompass vegan meals. And the outcomes are there : 74% of members in January 2022 drastically diminished their consumption of animal merchandise afterwards1.

Animal, well being and local weather points are increasingly more repeatedly invited into public debate. Over time, a rising curiosity in a extra acutely aware and accountable mode of consumption has taken root within the issues of customers and companies :

The Veganuary problem responds to this rising demand by bringing collectively a dedicated group. It provides, in a playful and participative approach, the keys to softly change our consuming habits.

As many IPCC publications have identified in recent times5, the consumption of animal merchandise has direct and dramatic penalties on the atmosphere. In line with an estimate by Carbone 46, consuming vegetarian is 6 instances simpler than consuming native in lowering greenhouse gasoline emissions. In such a context, Veganuary is subsequently an all of the extra essential problem.

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