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Earlier than Twitter, these 5 social networks had their rout… Here is why

Posted Nov 22, 2022 12:57 PMUp to date Nov. 22, 2022, 1:06 p.m.

Will the blue chook quickly take its final breath? Since its acquisition – on the finish of October – by the whimsical billionaire Elon Musk, the way forward for Twitter appears more and more unsure. After shedding half of its 7,500 staff, the social community should additionally take care of quite a few resignations. Sunday, November 20, it was the boss of the French department of the platform, Damien Viel, who introduced his departure. And lots of customers of the microblogging website are additionally tempted to do the identical, already in search of alternate options like Mastodon.

In any case, Twitter wouldn’t be the primary social community to expertise decline. Earlier than him, the historical past of the online over the previous 20 years has been marked by the rise and fall of many different platforms. A glance again on the destiny of 5 of them, and the explanations that will have defined their departure from the street.

Viadeo… Devoured by LinkedIn

Viadewhat? There was a time (distant, in fact) when France may boast of getting launched one of many predominant skilled social networks on the earth, a sure Viadeo. Created in 2004, a 12 months after the launch of LinkedIn, the French platform was, for a time, capable of problem the now American juggernaut. In 2008, Viadeo, for instance, had 25 million members, in comparison with 48 million for LinkedIn on the similar time. However the tricolor community “didn’t know the right way to evolve its product with agility, nor to go away the French borders efficiently, failing to develop in america and China”analyzes Nicolas Vanbremeersch, president of the suppose tank Renaissance Numérique.

The platform started its decline shortly after its itemizing on the Paris Inventory Trade in 2014. The next 12 months, it withdrew from the Chinese language market, its founder and director Dan Serfaty was compelled to go away and the corporate was lastly purchased out in 2016. by the Figaro group. Now referred to as JDN Viadeo, the community can not (in any respect) compete with LinkedIn, which has simply exceeded 25 million members this 12 months in France alone and 850 million worldwide.

Mates from earlier than… Overtaken by Fb

“I am speaking to you a few time that folks underneath 20 cannot know. » Already that Fb is beginning to odor like mothballs for a superb a part of “Era Z”, few should know (even by identify) this platform, which makes it attainable to search out former classmates relationship again to 2001. In 2008, seven years after its creation, and whereas Fb has simply opened its first workplace in France, Copains d’avant is the main social community in France, with ten million registered customers… earlier than dropping floor to the American big.

For marketing consultant and digital specialist Romain Rissoan, Copains d’avant merely had a nasty time. “time to market. The positioning arrived too quickly. It was not perceived and considered a social community, however as a listing of former classmates”.

Myspace… Fallen underneath the ‘wall’

On the time, no Spotify, Deezer, and different streaming platforms. Based in 2003 in america, Myspace is a social networking web site that permits its members to have a personalised net area, in addition to a weblog. The platform rapidly turned the important hyperlink for singers, bands and different DJs to publish their musical compositions. In 2005, it was the fourth most consulted website on the earth (behind – the now dusty ones – Yahoo!, AOL, and MSN), additionally the 12 months of its acquisition by the Australian-American billionaire Rupert Murdoch.

However on the finish of the 2000s, the rise of Myspace was slowed down by the arrival of Fb. “I’m pondering particularly of the well-known ‘wall’ of Mark Zuckerberg’s agency. This repeatedly scrolling ‘wall’ system spelled the top of Myspace”, believes the boss of the suppose tank Renaissance Numérique. In response to him, Myspace additionally has no “not capable of increase past a younger goal”. And Romain Rissoan so as to add: “Myspace is a bit like Copains d’avant. They skilled success despite themselves, however by no means had the ambition or the venture to turn into a social community as we all know it for the reason that introduction of Fb. »

Google +… Caught up by Google

Why not us ? That is certainly what the online big Google thought when it determined to launch, in 2011, its personal social community, Google +, to compete with the inevitable Fb. This launch comes after a number of (failed) makes an attempt by the Mountain View firm to create its personal neighborhood platform, with Orkut in 2004, Wave in 2009 and Buzz in 2010. With Google +, the American firm hopes that it’ll lastly be the precise one. components. However whereas each particular person with a Gmail account is robotically subscribed to Google + – which permits the platform to develop from 60 million customers on the finish of 2011 to greater than 110 million in 2015 – only a few of them are literally lively. on the community.

For marketing consultant and digital specialist Romain Rissoan, “Google + wished to place itself in its place social community, with the promise to not exploit customers’ private knowledge”. However, the place the shoe pinches in response to him, it’s that the platform didn’t suggest “solely restricted options” in comparison with its opponents and, above all, has not succeeded in eliminating the dangerous picture by way of “use of non-public knowledge” from which Google suffered. On April 2, 2019, after just below eight years of existence, the social community “made in” Google has closed store.

Skyblog… remained itself

“Skyblog, first social community in France”, headlined the newspaper Liberation in September 2007. Launched 5 years earlier by the French radio station Skyrock, Skyblog presents itself as a platform for creating and managing blogs totally free. Because of its easy structure, the community rapidly turned ‘the place to be’ for a complete era of youngsters and younger adults. Renamed Skyrock in 2007, the platform was the seventh hottest social community on the earth the next 12 months. However on the flip of the 2010s, whereas Fb (once more!) was turning into increasingly more hegemonic, the tricolor website in flip skilled decline.

“He obtained ripped off by each Myspace and Fb. Above all, the Skyblog ‘product’ has not been capable of transfer ahead quick sufficient and conquer new age classes”, decrypts Nicolas Vanbremeersch. For his half, the digital skilled Romain Rissoan judges that the platform has by no means “sought to struggle to determine itself as one of many predominant social networks on the worldwide scene”.

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